Your phone’s ringing nonstop. The work site’s busy. Deliveries are turning up. Trades are coming and going. When marketing for builders has been done consistently, this is exactly the kind of momentum you create. In the building game, this is a good place to be. It’s the right kind of hectic. After that second job, […]
Why Some Builders Attract Dream Clients… and Others Don’t
When it comes to lead generation for builders, if you’ve ever engaged a marketing agency to get you leads only to be disappointed by the quality of those leads, you aren’t alone. It happens all the time, and the fix is actually quite simple. See, most people think marketing is about attracting people. But in […]
Why Smart Builders Would Rather Have 5 Email Leads Than 50 Cold Enquiries
Email feels old. Unsexy. A lot of businesses don’t really value it when they first start. They don’t get excited about it. It’s all ads and social media. That’s what a lot of people think marketing is. But the businesses that understand the value of email leads see very different results. Frankly, we never used […]
Case Study: Edwards Family Homes
How Edwards Family Homes Built a Pipeline of Pre-Sold Clients And $3M+ in Projects in Concept Winner of the Association of Professional Builders Content Award (Sydney) Recognised for consistent, high-performing builder marketing What Happened When They Stopped Chasing Enquiries… Instead of relying on inconsistent referrals and chasing every lead that came in, Edwards Family Homes […]
How to Avoid Drowning in Leads – or Starving for Them
“Should I run Facebook and Google ads everywhere, or just in the suburbs close to home?” Builders ask this question all the time. And often, the answer gets framed as a simple choice: Go wide and waste your budget. Or go narrow and stay in control. That sounds logical. It’s the tension between casting too […]
Why Good Marketing Still Brings Builders Bad Clients
A lot of marketing agencies are very good at the grindy, technical work. They can pump out hundreds of ads, websites, blog posts, social posts, emails, nurture sequences, and so on. But you’ve got to watch out for something: As a builder, you don’t sell an impulse purchase. A house isn’t a $50 product or […]
Builders: This Is Why Your Content Marketing Isn’t Working
If you’ve ever said, “We tried content marketing and it didn’t work,” you’re not alone. We hear it all the time from builders that their content marketing isn’t working. Blogs were published. Emails were sent. Social posts went out. High-quality project photos in everything. Even a video or two. And yet, nothing really changed. No […]
5 Expectations You Need to Set Before Hiring a Marketing Agency (Or You’ll Hate Each Other)
The biggest problem in any relationship is expectations not being met, especially hiring marketing agency. That’s what causes disappointment. That’s what causes frustration. That’s what causes conflict. It’s no different in marketing. When a business hires a marketing agency, the relationship usually doesn’t fail because of bad work. It fails because expectations were never set, […]
Foundations: Why a Marketing Ecosystem Matters in the Building Industry
Why a Marketing Ecosystem matters in the Building Industry. In the fast-paced building industry, a scattered marketing approach just won’t cut it. Join Marc Skarda, Peter Butler, and Scott Bywater as they explore how a seamless marketing ecosystem can change the game for builders. Emphasising the need for connectivity, your website, ads, and CRM tools […]
Why Most Marketing Advice Is Noise (And What Actually Works Instead)
There’s a pattern we see over and over again with businesses. They move from one marketing activity to the next, always searching for that holy grail – the thing that’s finally going to make everything work. But here’s the truth, marketing advice is noise: Marketing isn’t a collection of disconnected tactics. It’s an ecosystem. A […]
The Expensive Truth Behind Slick Websites Builder (And What They’re Missing That’s Killing Your Leads)
You wouldn’t believe how often we sit down with someone who says, “We’ve got a great-looking website, but it’s just not doing much.” And when we look under the hood, it’s easy to see why… A lot of slick websites builder we meet have spent serious money on websites that look amazing. What they don’t […]
The Hidden SEO Risk Builders Face When Using AI-Written Content
Most builders believe publishing more AI content helps their Google rankings. It sounds reasonable. Publish regularly. Stay active. Give Google what it wants. And as long as the words make sense, everything should be fine. Unfortunately, that belief is costing many builders their SEO authority – month after month – without them realising it. Because […]