Victor Myers SEO & Content Marketing Growth Report

July 14, 2026|Meet the BCM Team|Case Study

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SEO & Content Marketing Growth Report

Victor Myers Custom Homes | Reporting period: December 2022 – June 2026

Period Covered

This report tracks Victor Myers Custom Homes’ organic search performance from onboarding in December 2022 through to today. It covers the new site launch in September 2024, the start of the Builder Content Marketing (BCM) program in May 2025, and progress checkpoints in August 2025 and June 2026.

Results at a Glance

328

Keywords Now Ranking

Page 1 Rankings

Local Pack Listings

127

Authority Pages Indexed

Since the last checkpoint in August 2025, total keywords ranking in Google grew from 140 to 328, an increase of 134 percent. Page 1 rankings grew from 11 to 25. Local pack listings doubled from 2 to 6, meaning Victor Myers Custom Homes now appears in the map results for six separate search terms.

Benchmark Comparison

Metric	Dec 2022 Onboarding	Sep 2024 New Site Live	May 2025 BCM Started	Aug 2025 BCM Progress	Jun 2026 BCM Progress
Pages Indexed (Authority Pages)	8	69	174	195	127
Keywords Ranking (Total)	62	99	99	140	328
Page 1	0	5	11	11	25
Page 2	0	2	9	13	71
Page 3	0	7	7	11	57
Local Pack Listings	0	1	2	2	6
Knowledge Panel Keywords	0	0	2	2	1

Authority pages indexed sit at 127, down from 195 in August 2025. This kind of pullback is common as a content library matures: thinner or overlapping pages get consolidated into fewer, stronger pages, which is consistent with the sharp rise in Page 2 and Page 3 rankings over the same period (13 to 71, and 11 to 57). Knowledge Panel keywords sit at 1, down from 2, and will be monitored over the next checkpoint.

What This Means

The keyword footprint has nearly tripled since August 2025, and the gains are broad-based rather than concentrated in one ranking band. That spread across Page 1, 2, and 3 is what you want to see at this stage of the program: it means new content is entering the index and climbing, not just holding a handful of existing positions.

Content marketing compounds. Paid channels stop producing the moment spend stops. The pages built through this program continue to attract traffic and climb rankings well after they are published, which is why the curve from May 2025 to June 2026 is steeper than the two years that preceded it.

Next Steps

Continue the current content and optimisation cadence through the next quarter.
Monitor the Knowledge Panel keyword and the indexed page count at the next checkpoint to confirm the consolidation trend holds.
Prioritise the local pack expansion, moving from 6 to 10+ listings as the next visible milestone.

Next benchmark checkpoint: September 2026.

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Posted in Case Study

Meet the BCM Team

Peter Butler - The systems guy. Peter builds high-performance websites, gets you ranking on Google, and connects the dots with social media - so your business shows up everywhere your ideal clients are looking.

Scott Bywater - The copy guy. Arguably Australia’s top copywriter for builders, Scott helps uncover your unique selling proposition and core story, sharpen your brand, and turn words into high-quality leads - even in the most competitive markets.

Marc Skarda - The strategist. Marc brings the whole marketing engine together - overseeing your Facebook and Google Ads, building your brand, and driving qualified leads that turn into real, measurable results.

Together, they’re the team behind Builder Contact Marketing: combining systems, strategy, and standout messaging to help builders attract better leads and grow with confidence.