“What Happens When You Stop Blogging” The Effect on SEO and AI Rankings

October 31, 2025|Meet the BCM Team|

“What happens when you stop blogging” | The Effect on SEO and AI Rankings – this news was published just today by Neil Patel of Ubersuggest, the world’s leading SEO expert.

Some builders are considering cutting back on blogging.

They think it’s an “old game” that no longer works.
So we (Neil Patel of Ubersuggest) analyzed 20 companies (10 that kept blogging and 10 that stopped) over 12 months.

Here’s what we (they) found:

The difference was staggering.

Companies that kept blogging saw +85.8% more LLM traffic and +9.1% revenue growth.

Those that stopped blogging lost 39.7% of their SEO traffic and saw a 10.4% revenue decline.

Why?

Because Google and AI platforms (like ChatGPT) rely on fresh, structured, and authoritative content to decide what to show and cite.

When you stop publishing, you stop sending those signals.

Blogging isn’t dead, but it sure is evolving.

Talk to Marc NOW!

Follow us on Facebook, Instagram, and LinkedIn for builder-focused marketing insights.

Share this post
image

Download Free Guide:

The Secret to Getting Clients Who Come Pre-Sold

Discover how custom home builders can attract high-trust leads who already want you as their builder so by the time they contact you, they’re not shopping around - they’re ready to talk seriously about their home.

This free guide shows you how to make that your new normal.

Get Your Copy Now
Posted in
bcm-icon-trans

Meet the BCM Team

Peter Butler - The systems guy. Peter builds high-performance websites, gets you ranking on Google, and connects the dots with social media - so your business shows up everywhere your ideal clients are looking.

Scott Bywater - The copy guy. Arguably Australia’s top copywriter for builders, Scott helps uncover your unique selling proposition and core story, sharpen your brand, and turn words into high-quality leads - even in the most competitive markets.

Marc Skarda - The strategist. Marc brings the whole marketing engine together - overseeing your Facebook and Google Ads, building your brand, and driving qualified leads that turn into real, measurable results.

Together, they’re the team behind Builder Contact Marketing: combining systems, strategy, and standout messaging to help builders attract better leads and grow with confidence.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top