The Team

Meet The Team Behind Builder Content Marketing

We’re a team of content strategists, SEO specialists, and copywriters focused on the custom home building industry.
Our goal: help you showcase expertise, build trust before the first meeting, and attract pre-qualified clients ready to work with you.
Over a third of builders struggle with unrealistic client expectations—yet most produce no educational content to address this.
We bridge that gap by creating content that educates, qualifies, and sets clear expectations before you ever meet.

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Peter Butler

SEO & Digital Strategy

18+ years optimising builder websites. Peter understands the unique challenges of builder marketing - long sales cycles, high-value transactions, trust-based decisions. His SEO strategies have helped 100+ builders dominate their local markets.

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Scott Bywater

Copywriting & Messaging

Australia's leading direct response copywriter. Scott has written copy for thousands of businesses, but he specializes in high-value services where trust and authority are everything. His words don't just inform - they convert.

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Marc Skarda

Digital Strategy & Analytics

Marc develops and implements digital marketing strategies that deliver measurable results. He monitors performance, refines approaches, and ensures every dollar you invest generates ROI.

Together, we've worked with 100+ builders, generated millions in revenue for our clients, and helped custom builders across Australia and the US dominate their markets.

The Complete Authority Content System

Unique Positioning & Content Creation

Website & SEO Optimization

Social Media & Distribution

Lead Generation & CRM Automation

Paid
Advertising

Ongoing Support & Optimization

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